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One of my biggest frustrations is how the phrase “Big Data” is used to bully and intimidate farmers into thinking that they should be wary of data on their farm. There is no more powerful tool for the independent producer than managing their own data. Harnessing that information properly puts decision-making power in the farmer’s hands.
The conversation around data is really heating up. I thought Missouri Farm Bureau President Blake Hurst got it right in his testimony to the House Agriculture Committee when he said, “Big Data will lead to at least as much change in agriculture as the Green Revolution or biotechnology.”
But how do you get past that intimidation factor? The first thing to work through is understanding who owns your information and how it is being used.